Retail & commerce
Market traders, boutique owners, e-commerce operators.
Six to twelve months of hands-on business advisory, built around your goals — with direct access to our partners when you need banking, financing, or bookkeeping.
Free to apply · Application takes ~15 minutes · Response within a week.
How it works
You're supported at every one. Most applicants move through in 6–12 months.
A structured application that helps us understand your business.
Meet your assigned advisor and set the agenda for the programme.
A tailored business plan, reviewed and signed off together.
Weekly or fortnightly sessions, concrete action items, partner introductions.
Hand-off into the ecosystem — banking, financing, bookkeeping — and stay connected.
Who we serve
If you're past the idea stage and you're ready to grow, formalise, or access funding — you're in the right place.
Market traders, boutique owners, e-commerce operators.
Restaurants, packaged food producers, catering businesses.
Software, digital, creative, and professional-service firms.
Agribusiness, packaged goods, light manufacturing.
Who we are
Digital clients or not, at our firm, we go on a journey with your product to help you see, think and build different. We are Unshelled!
A repeatable approach we use with every business — shaped for the advisory programme.
Understand
We learn about your business, your goals, and the constraints you're working within.
Design
Together we find the product-market sweet spot and map the changes that will unlock growth.
Innovate
We build a plan that is unique to your business — no playbook, no copy-paste advice.
Execute
Rapid, iterative execution with weekly check-ins, measurable action items, and real accountability.
Frequently asked
Can't find what you're looking for? Reach out and we'll get back to you.
Tell us about your business. We review every application and get back to you within a week.
Start your application